Small Business marketing using Instagram
Instagram is an internet mobile program that’s used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a remarkably popular social media tool. Instagram was originally developed so that people could use different filters to photos they had obtained on their cellular phones and might enable them to upload and share these photos with friends (or accounts followers) using the Instagram program.
Why are companies turning to Instagram?
- There are over 300 million Instagram users worldwide.
- Approximately 70 million photos are uploaded daily.
- The accounts is ‘free’ to install so that there are low barriers for entry.
- What type of success have companies attained using Instagram?
- Businesses like Levis, L’oreal and hundreds of others have been able to use the instrument to:
- To improve awareness of their services and products.
- To increase brand recognition.
To flaunt their community and pro bono work to inspire and attract prospective clients to participate with their product, service or brand.
Small Business marketing success with Instagram
Instagram appears to be especially popular with merchandise based companies due to its visual nature. Many businesses which are product based such as clothes, jewelry, make upward or even food established company have achieved success utilizing best Instagram bot. This is because the program allows for photos to be posted and shared of people either wearing or using these products. As an example, a food maker might post photos of somebody cooking with, sharing a meal, or entertaining friends with their food products. This success is not exclusive to big brands as many tiny businesses have managed to leverage the power of Instagram to engage their clientele. For example, Melbourne established café The Kettle Black had over 45,800 followers in March 2016 they’ve achieved this via the use of appealing photographs of their meals and pictures of cafe meals that Instagram users would be attracted to, in addition to using hashtags that foodies, food bloggers and other Instagram users are interested in or seek out.
Bloggers, social networking stars and media personalities have gathered a loyal following online with hundreds and sometimes thousands of individuals following their Instagram accounts. This ‘influencer’ group usually means there are numerous eyeballs there ready to see your service or product. The audience has already been built for you. The participation has already been formed and tapping to this by getting your merchandise uploaded on their Instagram feed or featured by a blogger or popular Instagram account holder can help you to grow your audience more quickly. Therefore taking the time to identify crucial ‘influencers’ on your business and ways to tap into this really is important.
Hashtags – What exactly are they?
How can they be utilized to increase business exposure?
I suggest that if you’re interested in getting onto Instagram you invest time up front doing your Hashtag research. Hashtags are tags which you can add in a caption of a photo that you upload. To make a hashtag you need to use the # symbol at the front of the tag and add a keyword or several key words without spaces following the hash symbol. For instance, you might post a item image of pair of jeans. You may already be familiar with hashtags as they are popular on Twitter but if you are not have a look online to find several examples of how they are being used. The objective of the hashtag is to tag your photo to a subject or subject category which is ‘searchable’ or ‘popular’ on Instagram.